The Art of the CMA: Win Hearts, Minds, and Loyalty by Mastering Real Estate’s Most Versatile Tool

Do you know what your home is worth?That simple question has probably the single most effective call-to-action in real estate history. Every real estate transaction depends on accurate property valuations, and CMAs are the foundational tool for agents to create and present them. Do we really need a book about the Comparative Market Analysis (CMA)? Only if you want massive success in today’s dynamic real estate market. This playbook goes beyond presentations to show you why CMAs are the best tool you have to differentiate yourself, power up prospecting, build relationships, deliver value — and grow your business faster than you ever thought possible.This book packs nearly three decades of real estate experience from founder and industry provocateur Greg Robertson and some of real estate’s most successful coaches and mentors into a single playbook for real estate success in 2020 and beyond. From their humble beginnings as one-page presentation tools, modern CMAs can help you win listings, generate high-quality leads, power your blog and social channels, and stay connected with your sphere. The Art of CMA s packed with tips, checklists, scripts, and strategies that can help you move your business to the next level. Read more